Marketing Chapter Events

Chapters have found many different ways to communicate with alumni in their cities such as listservs, Google and Yahoo groups, Facebook, e-vites, etc. A lot of groups work with me to market their events through the SMU marketing team. Below is the process for requesting your event be marketed through SMU. Please note that the marketing team sends out emails for many groups on campus. They are strategic in determining when they send out emails and do their best not to bombard alumni with too many emails at one time. They are not able to send out emails on a moment’s notice and not all requests for e-invitations are approved due to heavy workloads at certain times of year.

Marketing Request Process:

1. Fill out an event request form and note you would like to request to market the event through an SMU e-invitation. The event request form can be found here: http://smu.edu/alumni/chapters/resources/Chapter%20Event%20Request%20Form.pdf
2. Submit the form to me (via email to lyndsey@smu.edu)
3. I will then submit a request form with the marketing team. NOTE: Requests for e-marketing must be submitted 30 business days (roughly six weeks) before the email send date and emails are recommended to be sent four weeks before an event. In totality, the request needs to be made 10 weeks before the event date.
4. The marketing team will approve the request or not. If they are able to get it on their “send” calendar, they will provide me with a send date and a reminder date as well as the date that copy for the e-invitation is due.
5. I will work with you to make sure we meet the necessary deadlines.

Please note that if you cannot meet the deadlines to utilize the benefit of marketing your events through SMU, please submit an event request form to me anyway. Regardless of how you invite alumni to attend your events, I would like a record of all events. Also, not as much notice is needed to add your events to the Alumni Event Calendar on the SMU website, and I encourage all of you to ask me to have your events posted. Check out the calendar here: http://smu.edu/alumni/events/